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Ad Verification

Services that verify ad placements, measure viewability, and detect fraud across advertising campaigns to ensure media spend is effective.

2 services in this category.

Compliance considerations

Ad verification tags collect data about page content and ad rendering, and the tags in this category set or read information on the visitor's device. ePrivacy Article 5(3) governs that storage and access, subject to its two exemption limbs. Applying either limb to a particular tag is a determination for the site operator as controller.

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