ConsentMark
Free Scan

About ConsentMark

Analytics governance monitoring for regulated organisations. Scan, score, and monitor your website's tracking compliance - automatically.

What ConsentMark Does

ConsentMark is an analytics governance platform built for regulated organisations - insurance, fintech, energy, and travel companies. We scan websites to assess how analytics and marketing tracking is governed, producing an instant A-F governance grade.

Most organisations have invested significantly in data collection tools - tag managers, analytics platforms, consent management, experimentation platforms - but very few know whether those tools are behaving correctly. Tags accumulate. Consent logic goes untested. Tracking fires before consent is granted. Nobody can explain what data is actually leaving the browser.

ConsentMark closes that gap. We scan what is actually running, assess whether it respects consent, and grade the result against a governance framework designed for regulated industries.

How It Works

  1. Scan - enter your URL and get an instant governance assessment. We analyse consent enforcement, tag inventory, data destinations, and third-party exposure.
  2. Score - receive an A-F grade based on the Analytics Governance Control Model, with specific findings and remediation steps.
  3. Monitor - track your governance posture over time with daily scans, grade change alerts, and monthly PDF reports.

The Analytics Governance Control Model

Every scan is scored against our five-layer governance framework:

  1. Technical Consent Controls - is the CMP enforcing consent correctly? Do tags respect accept/reject decisions?
  2. Pre-Consent Data Leakage - do any tags fire before consent is granted? Is data leaving the browser before the visitor has made a choice?
  3. Governance Controls - is there a tag manager? Are naming conventions followed? Is there evidence of structured governance?
  4. Third-Party Exposure - where is data going? What jurisdictions? Are transfers documented and lawful?
  5. Consent Mode Integration - is Google Consent Mode v2 functional? Are consent signals propagated to all analytics and advertising tags?

Built by Obscurity

ConsentMark is built and operated by Obscurity Ltd, an analytics governance company based in Dublin, Ireland. Founded in 2018, Obscurity has deep expertise in analytics governance for regulated industries.

For organisations that need hands-on governance consulting - diagnostics, framework implementation, or advisory retainers - visit obscurity.ie.

Get in Touch

Questions about ConsentMark? Want to discuss monitoring for your organisation?