GOOGLE LLC and GOOGLE IRELAND LIMITED

CNIL (France) case SAN-2025-004, decided 1st September 2025. EUR 325M.

Attaches to a gradeAppeal status not checked

We have not checked whether this decision was appealed. This is not a statement that no appeal exists.

What the regulator decided

During Google-account creation, advertising cookies were deposited on users' terminals without freely-given consent because the implications of the proposed "cookie wall" were not explained sufficiently for an informed choice; and inserting advertisements between messages in the Gmail inbox amounts to electronic prospecting under Article L. 34-5 CPCE, requiring prior consent that Google did not obtain.

Primary source

Regulator-owned URL. Quote this in legal briefs and academic citations.

https://www.legifrance.gouv.fr/cnil/id/CNILTEXT000052182222

ConsentMark interpretation

Operator-readable note on how this case shapes the ConsentMark scanner narrative. Not a legal opinion; cites the primary source.

Fine split: EUR 200M against Google LLC + EUR 125M against Google Ireland Limited. Six-month compliance deadline with EUR 100k/day astreinte for non-compliance. Cite when the scanner narrative covers a "you must accept tracking to create the account" pattern or when advertising units in a transactional surface trigger Article L. 34-5 prospecting obligations.

Verification trail

Checked against the primary source on 27th May 2026. Next review 27th November 2026.

Cite this case

BibTeX

@misc{consentmark-precedent-cnil-san-2025-004,
  author       = {{ConsentMark}},
  year         = {2025},
  title        = {CNIL (France) SAN-2025-004 - GOOGLE LLC and GOOGLE IRELAND LIMITED},
  howpublished = {\url{https://www.consentmark.com/precedent/cnil-san-2025-004}},
  note         = {ConsentMark methodology v7.8.1}
}

APA

ConsentMark. (2025, September 1). CNIL (France) SAN-2025-004 - GOOGLE LLC and GOOGLE IRELAND LIMITED. Methodology v7.8.1. https://www.consentmark.com/precedent/cnil-san-2025-004

Markdown

[CNIL (France) SAN-2025-004 - GOOGLE LLC and GOOGLE IRELAND LIMITED - ConsentMark](https://www.consentmark.com/precedent/cnil-san-2025-004)

Plain text

CNIL (France) SAN-2025-004 - GOOGLE LLC and GOOGLE IRELAND LIMITED - ConsentMark, 2025-09-01, methodology v7.8.1, https://www.consentmark.com/precedent/cnil-san-2025-004