INFINITE STYLES SERVICES CO. LIMITED

CNIL (France) case SAN-2025-005, decided 2025-09-01. EUR 150,000,000.

What the regulator decided

Advertising and measurement cookies were deposited on users' terminals as soon as they arrived on shein.com, before any consent action was taken; this breached the prior-consent requirement of Article 82 of the French Data Protection Act (the national transposition of Article 5(3) ePrivacy), as the user had no opportunity to express or refuse consent before the read/write operation.

Primary source

Regulator-owned URL. Quote this in legal briefs and academic citations.

https://www.legifrance.gouv.fr/cnil/id/CNILTEXT000052182271

ConsentMark interpretation

Operator-readable note on how this case shapes the ConsentMark scanner narrative. Not a legal opinion; cites the primary source.

INFINITE STYLES SERVICES CO. LIMITED is the Irish subsidiary of the SHEIN group; the CNIL press release names SHEIN directly. Cite for the precedent that tag-fires-before-consent on a retail destination is a EUR-150M-scale Article 82 violation, not merely a paperwork breach.

Verification trail

Verified by: donal
Verified at: 2026-05-27
Review due: 2026-11-27

Cite this case

Pick the format that matches where you are pasting. The methodology version is preserved in every variant so the citation stays verifiable after future methodology changes.

BibTeX

@misc{consentmark-precedent-cnil-san-2025-005,
  author       = {{ConsentMark}},
  year         = {2025},
  title        = {CNIL (France) SAN-2025-005 - INFINITE STYLES SERVICES CO. LIMITED},
  howpublished = {\url{https://www.consentmark.com/precedent/cnil-san-2025-005}},
  note         = {ConsentMark methodology v1.3}
}

APA

ConsentMark. (2025, September 1). CNIL (France) SAN-2025-005 - INFINITE STYLES SERVICES CO. LIMITED. Methodology v1.3. https://www.consentmark.com/precedent/cnil-san-2025-005

Markdown

[CNIL (France) SAN-2025-005 - INFINITE STYLES SERVICES CO. LIMITED - ConsentMark](https://www.consentmark.com/precedent/cnil-san-2025-005)

Plain text

CNIL (France) SAN-2025-005 - INFINITE STYLES SERVICES CO. LIMITED - ConsentMark, 2025-09-01, methodology v1.3, https://www.consentmark.com/precedent/cnil-san-2025-005