Apple Distribution International Limited

DPC (Ireland) case IN-20-39-1, decided 2024-03-07. No monetary penalty (reprimand or guidance).

What the regulator decided

Apple retained a hashed version of a complainant's email address after processing an Article 17 erasure request and did not inform the data subject of the retention, the legal basis or the recipients of the data, breaching the transparency obligations in Article 13(1)(c) and 13(1)(d) GDPR; the retention itself was lawful under Article 6(1)(f) but the non-disclosure was not.

Primary source

Regulator-owned URL. Quote this in legal briefs and academic citations.

https://www.dataprotection.ie/sites/default/files/uploads/2024-08/Inquiry-into-Apple-Distribution-International-Limited-Final-Decision-March-2024-EN.pdf

ConsentMark interpretation

Operator-readable note on how this case shapes the ConsentMark scanner narrative. Not a legal opinion; cites the primary source.

Reprimand under Article 58(2)(b) GDPR; no administrative fine. Cite when a service hashes an email or identifier post-erasure for suppression-list purposes and does not surface the retention in its privacy notice - the hashing does not exempt the controller from Article 13 transparency.

Verification trail

Verified by: donal
Verified at: 2026-05-27
Review due: 2026-11-27

Cite this case

Pick the format that matches where you are pasting. The methodology version is preserved in every variant so the citation stays verifiable after future methodology changes.

BibTeX

@misc{consentmark-precedent-dpc-in-20-39-1,
  author       = {{ConsentMark}},
  year         = {2024},
  title        = {DPC (Ireland) IN-20-39-1 - Apple Distribution International Limited},
  howpublished = {\url{https://www.consentmark.com/precedent/dpc-in-20-39-1}},
  note         = {ConsentMark methodology v1.3}
}

APA

ConsentMark. (2024, March 7). DPC (Ireland) IN-20-39-1 - Apple Distribution International Limited. Methodology v1.3. https://www.consentmark.com/precedent/dpc-in-20-39-1

Markdown

[DPC (Ireland) IN-20-39-1 - Apple Distribution International Limited - ConsentMark](https://www.consentmark.com/precedent/dpc-in-20-39-1)

Plain text

DPC (Ireland) IN-20-39-1 - Apple Distribution International Limited - ConsentMark, 2024-03-07, methodology v1.3, https://www.consentmark.com/precedent/dpc-in-20-39-1