Precedent corpus / EDPB (European Data Protection Board)
European Data Protection Board
EDPB (European Data Protection Board) case OP-08-2024, decided . No monetary penalty.
We have not checked whether this decision was appealed. This is not a statement that no appeal exists.
No ConsentMark grade rests on this decision. It is published here because it is relevant enforcement, not because it bears on what a browser does before consent.
Regulator guidance (positive exemplar)
What the regulator decided
"In most cases, it will not be possible for large online platforms to comply with the requirements for valid consent if they confront users only with a binary choice between consenting to processing of personal data for behavioural advertising purposes and paying a fee." Large online platforms should give significant consideration to an additional free alternative without behavioural advertising.
Primary source
Regulator-owned URL. Quote this in legal briefs and academic citations.
https://www.edpb.europa.eu/system/files/2024-04/edpb_opinion_202408_consentorpay_en.pdfConsentMark interpretation
Operator-readable note on how this case shapes the ConsentMark scanner narrative. Not a legal opinion; cites the primary source.
Non-enforcement opinion under Article 64(2) GDPR. Cite when the scanner narrative needs the principle that a paid- alternative-only model is not, by itself, sufficient to make behavioural-advertising consent freely given. Companion to Guidelines 05/2020 already in this registry.
Verification trail
Checked against the primary source on 27th May 2026. Next review 27th November 2026.
Cite this case
@misc{consentmark-precedent-edpb-op-08-2024,
author = {{ConsentMark}},
year = {2024},
title = {EDPB (European Data Protection Board) OP-08-2024 - European Data Protection Board},
howpublished = {\url{https://www.consentmark.com/precedent/edpb-op-08-2024}},
note = {ConsentMark methodology v7.8.1}
}ConsentMark. (2024, April 17). EDPB (European Data Protection Board) OP-08-2024 - European Data Protection Board. Methodology v7.8.1. https://www.consentmark.com/precedent/edpb-op-08-2024[EDPB (European Data Protection Board) OP-08-2024 - European Data Protection Board - ConsentMark](https://www.consentmark.com/precedent/edpb-op-08-2024)EDPB (European Data Protection Board) OP-08-2024 - European Data Protection Board - ConsentMark, 2024-04-17, methodology v7.8.1, https://www.consentmark.com/precedent/edpb-op-08-2024