Precedent corpus / EDPB (European Data Protection Board)

European Data Protection Board

EDPB (European Data Protection Board) case OP-08-2024, decided 2024-04-17. No monetary penalty (reprimand or guidance).

Regulator guidance (positive exemplar)

What the regulator decided

"In most cases, it will not be possible for large online platforms to comply with the requirements for valid consent if they confront users only with a binary choice between consenting to processing of personal data for behavioural advertising purposes and paying a fee." Large online platforms should give significant consideration to an additional free alternative without behavioural advertising.

Primary source

Regulator-owned URL. Quote this in legal briefs and academic citations.

https://www.edpb.europa.eu/system/files/2024-04/edpb_opinion_202408_consentorpay_en.pdf

ConsentMark interpretation

Operator-readable note on how this case shapes the ConsentMark scanner narrative. Not a legal opinion; cites the primary source.

[Type: guidance] Non-enforcement opinion under Article 64(2) GDPR. Cite when the scanner narrative needs the principle that a paid- alternative-only model is not, by itself, sufficient to make behavioural-advertising consent freely given. Companion to Guidelines 05/2020 already in this registry.

Verification trail

Verified by: donal
Verified at: 2026-05-27
Review due: 2026-11-27

Cite this case

Pick the format that matches where you are pasting. The methodology version is preserved in every variant so the citation stays verifiable after future methodology changes.

BibTeX

@misc{consentmark-precedent-edpb-op-08-2024,
  author       = {{ConsentMark}},
  year         = {2024},
  title        = {EDPB (European Data Protection Board) OP-08-2024 - European Data Protection Board},
  howpublished = {\url{https://www.consentmark.com/precedent/edpb-op-08-2024}},
  note         = {ConsentMark methodology v1.3}
}

APA

ConsentMark. (2024, April 17). EDPB (European Data Protection Board) OP-08-2024 - European Data Protection Board. Methodology v1.3. https://www.consentmark.com/precedent/edpb-op-08-2024

Markdown

[EDPB (European Data Protection Board) OP-08-2024 - European Data Protection Board - ConsentMark](https://www.consentmark.com/precedent/edpb-op-08-2024)

Plain text

EDPB (European Data Protection Board) OP-08-2024 - European Data Protection Board - ConsentMark, 2024-04-17, methodology v1.3, https://www.consentmark.com/precedent/edpb-op-08-2024