Precedent corpus / ICO (United Kingdom)
Bonne Terre Limited (trading as Sky Betting and Gaming)
ICO (United Kingdom) case bonne-terre-limited-2024-09, decided 2024-09-02. No monetary penalty (reprimand or guidance).
What the regulator decided
Between 10 January and 3 March 2023, Sky Betting and Gaming shared users' personal data with advertising technology companies via cookies set the moment a user reached the SkyBet website, before any option to accept or reject advertising cookies was presented - unlawful, non-transparent and unfair processing under UK GDPR.
Primary source
Regulator-owned URL. Quote this in legal briefs and academic citations.
https://ico.org.uk/action-weve-taken/enforcement/2024/09/bonne-terre-limited/Archived snapshot
Wayback Machine snapshot of the primary source. Use this when the regulator URL might be refactored or expire.
https://web.archive.org/web/20260225040127/https://ico.org.uk/action-weve-taken/enforcement/2024/09/bonne-terre-limited/ConsentMark interpretation
Operator-readable note on how this case shapes the ConsentMark scanner narrative. Not a legal opinion; cites the primary source.
Reprimand only - the ICO did not impose a monetary penalty. fine_eur is zero by design; the narrative cites this case for the precedent that pre-consent ad-cookie firing is unlawful, not for the fine size. ICO reprimands do not carry formal case-reference numbers; bonne-terre-limited-2024-09 is the URL-slug from ico.org.uk/action-weve-taken/enforcement/2024/09/bonne-terre-limited/, not an official ICO case identifier.
Verification trail
- Verified by
- donal
- Verified at
- 2026-05-22
- Review due
- 2026-08-20
Cite this case
Pick the format that matches where you are pasting. The methodology version is preserved in every variant so the citation stays verifiable after future methodology changes.
@misc{consentmark-precedent-ico-bonne-terre-limited-2024-09,
author = {{ConsentMark}},
year = {2024},
title = {ICO (United Kingdom) bonne-terre-limited-2024-09 - Bonne Terre Limited (trading as Sky Betting and Gaming)},
howpublished = {\url{https://www.consentmark.com/precedent/ico-bonne-terre-limited-2024-09}},
note = {ConsentMark methodology v1.3}
}ConsentMark. (2024, September 2). ICO (United Kingdom) bonne-terre-limited-2024-09 - Bonne Terre Limited (trading as Sky Betting and Gaming). Methodology v1.3. https://www.consentmark.com/precedent/ico-bonne-terre-limited-2024-09[ICO (United Kingdom) bonne-terre-limited-2024-09 - Bonne Terre Limited (trading as Sky Betting and Gaming) - ConsentMark](https://www.consentmark.com/precedent/ico-bonne-terre-limited-2024-09)ICO (United Kingdom) bonne-terre-limited-2024-09 - Bonne Terre Limited (trading as Sky Betting and Gaming) - ConsentMark, 2024-09-02, methodology v1.3, https://www.consentmark.com/precedent/ico-bonne-terre-limited-2024-09