Precedent corpus / ICO (United Kingdom)
Bonne Terre Limited (trading as Sky Betting and Gaming)
ICO (United Kingdom) case bonne-terre-limited-2024-09, decided . No monetary penalty.
We have not checked whether this decision was appealed. This is not a statement that no appeal exists.
What the regulator decided
Between 10 January and 3 March 2023, Sky Betting and Gaming shared users' personal data with advertising technology companies via cookies set the moment a user reached the SkyBet website, before any option to accept or reject advertising cookies was presented - breaching Articles 5(1)(a), 6(1)(a) and 7(1) UK GDPR.
Primary source
Regulator-owned URL. Quote this in legal briefs and academic citations.
https://ico.org.uk/action-weve-taken/enforcement/2024/09/bonne-terre-limited/Archived snapshot
Wayback Machine snapshot of the primary source. Use this when the regulator URL might be refactored or expire.
https://web.archive.org/web/20260225040127/https://ico.org.uk/action-weve-taken/enforcement/2024/09/bonne-terre-limited/ConsentMark interpretation
Operator-readable note on how this case shapes the ConsentMark scanner narrative. Not a legal opinion; cites the primary source.
Reprimand only - no monetary penalty, so fine_eur is zero by design and this case is cited for the precedent that pre-consent ad-cookie firing is unlawful, not for a fine size. ICO reprimands carry no formal case reference; the case_ref is the ico.org.uk URL slug. Reprimand letter: ico.org.uk/media2/i15p1czl/bonne-terre-limited-reprimand.pdf.
Verification trail
Checked against the primary source on 27th August 2026. Next review 27th February 2027.
Cite this case
@misc{consentmark-precedent-ico-bonne-terre-limited-2024-09,
author = {{ConsentMark}},
year = {2024},
title = {ICO (United Kingdom) bonne-terre-limited-2024-09 - Bonne Terre Limited (trading as Sky Betting and Gaming)},
howpublished = {\url{https://www.consentmark.com/precedent/ico-bonne-terre-limited-2024-09}},
note = {ConsentMark methodology v7.8.1}
}ConsentMark. (2024, September 2). ICO (United Kingdom) bonne-terre-limited-2024-09 - Bonne Terre Limited (trading as Sky Betting and Gaming). Methodology v7.8.1. https://www.consentmark.com/precedent/ico-bonne-terre-limited-2024-09[ICO (United Kingdom) bonne-terre-limited-2024-09 - Bonne Terre Limited (trading as Sky Betting and Gaming) - ConsentMark](https://www.consentmark.com/precedent/ico-bonne-terre-limited-2024-09)ICO (United Kingdom) bonne-terre-limited-2024-09 - Bonne Terre Limited (trading as Sky Betting and Gaming) - ConsentMark, 2024-09-02, methodology v7.8.1, https://www.consentmark.com/precedent/ico-bonne-terre-limited-2024-09