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Consent ManagementHigh complexity

OneTrust

by OneTrust

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Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Not required
Cookies
OptanonConsentOptanonAlertBoxClosed

Overview

Enterprise consent management platform for collecting and enforcing user consent preferences. Integrates with tag managers and advertising platforms to gate tags based on consent status. Widely used by regulated organisations.

Detection capabilities

Signature count
7
Detection methods
pagenetwork
Property types
global_variablescript_srcdom_elementhostname

Performance impact

Performance Impact

Script size
60 KB

Common mistakes

  • 1Miscategorising tags so advertising tags fire under the analytics consent group
  • 2Not testing the banner across geographies, leading to consent gaps in some regions
  • 3Failing to re-scan the domain after deploying new tags, leaving cookies uncategorised

Compliance considerations

A consent gate, not a data collector. Must be correctly configured to block all non-essential tags until consent is granted.

Maintenance: Regular domain scans and category audits are essential. Re-scan after every tag deployment.

As a CMP, OneTrust's own cookies are typically classified as strictly necessary and do not require consent.

Scan your site for OneTrust

Run a free Consentmark scan to see how OneTrust is loading on your site, whether it respects consent, and where governance gaps exist across your wider tag estate.

Start a free scan