Overview
Experimentation and feature management platform. Provides A/B testing, multivariate testing, feature flags, and personalisation. Processes visitor data to assign experiment variations and measure conversion outcomes.
Detection capabilities
- Signature count
- 2
- Detection methods
- pagenetwork
- Property types
- script_srchostname
Performance impact
Performance Impact
- Script size
- 80 KB
- Requests per page
- 1
Common mistakes
- 1Running experiments that create individual user profiles without analytics consent
- 2Not distinguishing between functional A/B tests and personalisation experiments in consent settings
- 3Using the full-stack client-side SDK when server-side or edge evaluation would reduce data collection
Compliance considerations
Collects visitor identifiers, experiment assignments, and conversion events. Basic A/B testing of UI elements may operate under legitimate interest for site optimisation. Personalisation features that build visitor profiles increase consent requirements. Optimizely Edge can reduce client-side data collection. EU data processing available — verify configuration.
Related services
Scan your site for optimizely
Run a free Consentmark scan to see how optimizely is loading on your site, whether it respects consent, and where governance gaps exist across your wider tag estate.
Start a free scan