Overview
Experimentation and feature management platform. Provides A/B testing, multivariate testing, feature flags, and personalisation. Processes visitor data to assign experiment variations and measure conversion outcomes.
Detection capabilities
- Signature count
- 4
- Detection methods
- pagenetwork
- Property types
- script_srchostname
Performance impact
Performance Impact
- Script size
- 80 KB
- Requests per page
- 1
Common mistakes
- 1Running experiments that create individual user profiles without analytics consent
- 2Not distinguishing between functional A/B tests and personalisation experiments in consent settings
- 3Using the full-stack client-side SDK when server-side or edge evaluation would reduce data collection
Related services
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