Overview
Consent management platform (CMP) from Quantcast. Provides TCF v2.2-compliant consent collection, GDPR and CCPA consent banners, and integration with the IAB Transparency and Consent Framework.
Detection capabilities
- Signature count
- 1
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 1
Common mistakes
- 1Not verifying whether the CMP implementation includes Quantcast's own measurement tag alongside the consent banner
- 2Failing to properly propagate TCF consent strings to all downstream advertising vendors
- 3Not testing that declining all consent actually blocks non-essential tags from firing
Compliance considerations
As a consent management platform, Quantcast Choice is a functional/necessary tool. Must load before consent-dependent tags. Note that Quantcast also operates a separate advertising/measurement business — ensure the CMP implementation does not inadvertently enable Quantcast's own measurement features without consent.
Related services
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