Overview
Privacy management and consent platform. Provides cookie consent banners, privacy assessments, data inventory, and regulatory compliance tools. Supports GDPR, CCPA, and other privacy regulations. Formerly TRUSTe.
Detection capabilities
- Signature count
- 3
- Detection methods
- page
- Property types
- global_variablescript_srcdom_element
Common mistakes
- 1Not testing end-to-end consent enforcement from the CMP through the tag manager to individual tags
- 2Using the auto-scan feature without verifying that all detected tags are correctly categorised
- 3Loading the TrustArc script after other consent-dependent tags have already initialised
Compliance considerations
As a consent management platform, TrustArc is a functional/necessary tool. Must load before consent-dependent tags. Provides both consent collection and broader privacy management capabilities. Ensure consent signals are correctly integrated with your tag management system and that all tag categories are accurately configured.
Related services
Scan your site for trustarc
Run a free Consentmark scan to see how trustarc is loading on your site, whether it respects consent, and where governance gaps exist across your wider tag estate.
Start a free scan