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ConsentMark
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TrustArc logo
Consent ManagementMedium complexity

TrustArc

by trustarc

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Not required
Cookies
notice_preferencesnotice_gdpr_prefscmapi_cookie_privacycmapi_gtm_blTAconsentID

Overview

Privacy management and consent platform. Provides cookie consent banners, privacy assessments, data inventory, and regulatory compliance tools. Supports GDPR, CCPA, and other privacy regulations. Formerly TRUSTe.

Detection capabilities

Signature count
3
Detection methods
page
Property types
global_variablescript_srcdom_element

Common mistakes

  • 1Not testing end-to-end consent enforcement from the CMP through the tag manager to individual tags
  • 2Using the auto-scan feature without verifying that all detected tags are correctly categorised
  • 3Loading the TrustArc script after other consent-dependent tags have already initialised

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Scan your site for trustarc

Run a free ConsentMark scan to see how trustarc is loading on your site, whether it respects consent, and where governance gaps exist across your wider tag estate.

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