Overview
Tag management system (formerly Adobe Dynamic Tag Management) within Adobe Experience Platform. Orchestrates the deployment of marketing and analytics tags via rules, data elements, and extensions. Now branded as Adobe Experience Platform Tags.
Detection capabilities
- Signature count
- 2
- Detection methods
- pagenetwork
- Property types
- script_srchostname
Performance impact
Performance Impact
- Script size
- 50 KB
- Requests per page
- 1
Common mistakes
- 1Allowing tags to fire before consent is established by not gating rules on consent state
- 2Not auditing which extensions are installed and what data they collect independently
- 3Deploying to production without a staging/approval workflow, bypassing change governance
Compliance considerations
As a tag management container, Adobe Launch itself is a functional tool. However, the tags deployed through it carry their own consent requirements. Consent enforcement must be configured within Launch rules — tags should not fire before appropriate consent is obtained.
Related services
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