Overview
Server-side tag management platform from Cloudflare that loads third-party tools via Cloudflare Workers at the edge, reducing client-side JavaScript and improving performance. Manages consent, data filtering, and tag orchestration.
Detection capabilities
- Signature count
- 2
- Detection methods
- network
- Property types
- pathname
Performance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Assuming server-side execution via Zaraz eliminates consent requirements for the underlying tags
- 2Not configuring Zaraz consent triggers to gate tag firing on appropriate consent categories
- 3Overlooking that data still flows to third-party vendors even when processed through Zaraz
Compliance considerations
As a tag management platform, Zaraz itself is a functional tool. It can improve compliance posture by moving tag execution server-side and providing built-in consent management. However, the compliance obligations of each managed tag still apply — Zaraz does not eliminate the need for consent for advertising or analytics tags.
Related services
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