Cloudflare Zaraz logo
Tag ManagementMedium complexity

Cloudflare Zaraz

by cloudflare-zaraz

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Sets cookies
No
Sends PII
No
Cross-site tracking
No
Consent required
Functional
Transfer mechanism
Standard Contractual Clauses

Overview

Server-side tag management platform from Cloudflare that loads third-party tools via Cloudflare Workers at the edge, reducing client-side JavaScript and improving performance. Manages consent, data filtering, and tag orchestration.

Detection capabilities

Signature count
2
Detection methods
network
Property types
pathname

Performance impact

Performance Impact

Requests per page
2

Common mistakes

  • 1Assuming server-side execution via Zaraz eliminates consent requirements for the underlying tags
  • 2Not configuring Zaraz consent triggers to gate tag firing on appropriate consent categories
  • 3Overlooking that data still flows to third-party vendors even when processed through Zaraz

Compliance considerations

As a tag management platform, Zaraz itself is a functional tool. It can improve compliance posture by moving tag execution server-side and providing built-in consent management. However, the compliance obligations of each managed tag still apply — Zaraz does not eliminate the need for consent for advertising or analytics tags.

Scan your site for cloudflare-zaraz

Run a free Consentmark scan to see how cloudflare-zaraz is loading on your site, whether it respects consent, and where governance gaps exist across your wider tag estate.

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