Overview
Ad verification and brand safety platform. Measures viewability, invalid traffic (IVT), and brand safety for digital advertising campaigns. Provides independent measurement of ad delivery quality across display, video, and CTV.
Detection capabilities
- Signature count
- 1
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 1
Common mistakes
- 1Firing verification tags without advertising consent, assuming measurement is exempt from consent requirements
- 2Not including DoubleVerify in the list of advertising sub-processors in the privacy notice
- 3Allowing verification scripts to load on pages where the associated ad tags are blocked by consent
Compliance considerations
Operates as a measurement and verification service for advertising campaigns. Collects ad exposure data, viewability metrics, and fraud signals. Generally fires alongside advertising tags and shares their consent requirements. As a processor for the advertiser, it should be covered by the advertising consent category.
Related services
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