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Social EmbedMedium complexity

Meta Social SDK

by Meta Platforms

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Sets cookies
No
Sends PII
No
Cross-site tracking
Yes
Consent required
Functional

Overview

Meta's JavaScript SDK for embedding social plugins (Like buttons, Share buttons, Login, Comments, embedded posts) on third-party websites. Distinct from the Meta Pixel - this SDK provides social interaction features rather than conversion tracking. The CJEU Fashion ID ruling (C-40/17) established that website operators embedding Facebook Social Plugins are joint controllers with Meta for the collection and transmission of personal data triggered by the plugin.

Detection capabilities

Signature count
2
Detection methods
network
Property types
hostnamepathname

Performance impact

Performance Impact

Script size
180 KB
Requests per page
2

Common mistakes

  • 1Loading the SDK without consent - the CJEU Fashion ID ruling (C-40/17) established that website operators are joint controllers with Facebook for the data collection triggered by embedding Social Plugins
  • 2Using XFBML parsing on page load without gating behind consent - the SDK automatically sends user data to Meta when it initialises
  • 3Not disclosing the joint controllership obligation in your privacy notice as required by Fashion ID (C-40/17)
  • 4Embedding Like or Share buttons on pages with sensitive content (health, financial) without a DPIA

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