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Customer Data PlatformMedium complexity

ActionIQ

by Uniphore (ActionIQ)

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Analytics
Cookies
aiq_id

Overview

Enterprise CDP focused on audience-management and activation for large advertisers and retailers. Aggregates first-party data and orchestrates outbound segments to advertising, marketing-automation and BI destinations.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
45 KB
Requests per page
1

Common mistakes

  • 1Firing the ActionIQ collector before analytics consent
  • 2Forgetting that ActionIQ's "Audience Activation" feeds advertising destinations - whatever consent applies to those destinations applies upstream

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