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Customer Data PlatformHigh complexity

Bloomreach Engagement

by bloomreach-engagement

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Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Analytics
Cookies
__exponea_etc____exponea_time2__

Overview

Customer data and engagement platform (formerly Exponea, acquired by Bloomreach in 2021). Combines CDP, marketing automation, and personalisation for retail and ecommerce. Stitches anonymous + identified profiles for cross-channel orchestration.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
80 KB
Requests per page
2

Common mistakes

  • 1Firing Bloomreach Engagement SDK initialize() before analytics consent
  • 2Capturing Bloomreach identify() with email before marketing consent is recorded

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