Overview
Customer data platform (CDP) that collects, unifies, and distributes customer data across marketing, analytics, and data warehousing tools. Provides identity resolution, audience management, and real-time data routing.
Detection capabilities
- Signature count
- 2
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Not configuring consent-aware data forwarding, sending data to advertising destinations without advertising consent
- 2Treating the CDP as a single consent category when it routes data to destinations with different requirements
- 3Not conducting a DPIA for the identity resolution and data unification processing
Compliance considerations
Acts as a data router, collecting user events and distributing them to downstream integrations. As a CDP, mParticle processes and unifies personal data from multiple sources. The consent requirements depend on the downstream destinations — advertising destinations require advertising consent, analytics destinations require analytics consent. mParticle provides consent state management to filter data forwarding based on user consent.
Related services
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