Overview
Adobe Analytics is Adobe's enterprise web analytics platform. Pageview, event, and conversion data is transmitted to a tenant-specific subdomain of sc.omtrdc.net (or the legacy 2o7.net). Commonly deployed via Adobe Launch or Tealium iQ alongside Adobe Audience Manager (DMP, demdex.net) and Adobe Target (personalisation, tt.omtrdc.net), forming the integrated Adobe Experience Cloud stack.
Detection capabilities
- Signature count
- 2
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Script size
- 60 KB
- Requests per page
- 2
Common mistakes
- 1Firing Adobe Analytics s.t() calls before consent is obtained, setting s_vi and s_cc cookies and transmitting pageview data to the tenant-specific omtrdc.net subdomain
- 2Not recognising that the tenant-specific subdomain (e.g. upc.d2.sc.omtrdc.net for Virgin Media Ireland) is Adobe Analytics because it does not match a generic adobeanalytics.com pattern - signature must be anchored to the *.sc.omtrdc.net suffix or the tag will be missed entirely
- 3Deploying Adobe Analytics alongside Adobe Audience Manager without understanding that visitor IDs are shared between the two products via the Adobe Experience Cloud ID service, which widens the processing footprint beyond what a standalone analytics tool would require
- 4Treating Adobe Analytics as "functional" or "strictly necessary" in the CMP - it is an analytics-category tracker that requires consent under ePrivacy and GDPR
Related services
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