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Amplitude logo
AnalyticsMedium complexity

Amplitude

by amplitude

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Analytics
Cookies
amp_XXXXXAMP_unsent

Overview

Product analytics and customer data platform. Tracks user behaviour events, builds behavioural cohorts, and provides funnel, retention, and journey analysis. Used by product teams for feature adoption analysis, experimentation, and data governance.

Detection capabilities

Signature count
3
Detection methods
network
Property types
hostnamepathname

Performance impact

Performance Impact

Script size
35 KB
Requests per page
1

Common mistakes

  • 1Not selecting EU data residency when processing EU user data, resulting in US data processing by default
  • 2Sending personal identifiers (email, name) as user properties when anonymous tracking would suffice
  • 3Syncing Amplitude cohorts to advertising platforms without verifying advertising consent status

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