Overview
Conversational marketing platform (now part of Salesloft) providing live chat, chatbots, and meeting scheduling. Embeds a chat widget that collects visitor data and enables real-time engagement with sales teams.
Detection capabilities
- Signature count
- 2
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Script size
- 200 KB
- Requests per page
- 2
Common mistakes
- 1Loading the Drift widget with behavioural tracking enabled before obtaining consent
- 2Not disclosing automated chatbot processing and data collection in the privacy notice
- 3Storing conversation transcripts containing personal data without defining retention periods
Compliance considerations
Embeds a persistent chat widget that collects visitor identity, browsing behaviour, and conversation history. The widget itself loads JavaScript and may set cookies before user interaction. Consent approach depends on implementation — if the chat widget tracks behaviour before initiation, analytics or functional consent is required.
Related services
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