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Tealium iQ logo
Tag ManagementMedium complexity

Tealium iQ

by tealium-iq

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Functional
Cookies
utag_main

Overview

Enterprise tag management system from Tealium. Orchestrates deployment of marketing, analytics, and advertising tags via the Universal Data Hub. Provides a data layer, load rules, and tag extensions for managing third-party code.

Detection capabilities

Signature count
2
Detection methods
pagenetwork
Property types
script_srchostname

Performance impact

Performance Impact

Requests per page
1

Common mistakes

  • 1Not configuring consent-based load rules, allowing all tags to fire before consent is established
  • 2Deploying new tags without following a governance approval process within Tealium iQ
  • 3Failing to audit tag extensions and custom JavaScript that may introduce uncontrolled data collection

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