Overview
Account-based marketing platform that identifies anonymous B2B website visitors and matches them to company accounts using reverse-IP lookup and intent data. Used for ABM targeting, lead scoring, and sales intelligence.
Detection capabilities
- Signature count
- 2
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Assuming B2B intent data is exempt from GDPR because it targets companies rather than individuals
- 2Failing to disclose reverse-IP lookup processing in the privacy notice
- 3Not conducting a legitimate interest assessment for account identification without consent
Compliance considerations
Collects IP addresses and matches them to company firmographic data. While primarily B2B, IP processing constitutes personal data under GDPR. Requires a lawful basis — legitimate interest assessments should be documented. Cross-device and cross-site tracking capabilities increase the compliance burden.
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