Overview
Account-based marketing platform that identifies anonymous B2B website visitors and matches them to company accounts using reverse-IP lookup and intent data. Used for ABM targeting, lead scoring, and sales intelligence.
Detection capabilities
- Signature count
- 3
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Assuming B2B intent data is exempt from GDPR because it targets companies rather than individuals
- 2Failing to disclose reverse-IP lookup processing in the privacy notice
- 3Not conducting a legitimate interest assessment for account identification without consent
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