Overview
Media attribution and analytics platform used by broadcast and digital media advertisers in the UK. Tracks website visits attributable to TV, radio, digital display, and paid search campaigns.
Detection capabilities
- Signature count
- 1
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 1
Common mistakes
- 1Miscategorising as analytics because the product description includes "analytics" - the actual function is ad-attribution / paid-media measurement, requiring advertising-category consent
- 2Miscategorising as functional/necessary because it is a measurement tool - advertising consent is still required
- 3Not declaring all four __adal_* cookies in the cookie policy
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