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AdvertisingHigh complexity

Adform

by Adform

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Sets cookies
Yes
Sends PII
No
Cross-site tracking
Yes
Consent required
Advertising / Marketing
Transfer mechanism
EU-US Data Privacy Framework
Cookies
uidC

Overview

Adform is a full-stack programmatic advertising platform headquartered in Copenhagen. It provides demand-side, supply-side, and data management capabilities for digital advertising campaigns.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
2

Common mistakes

  • 1Not gating Adform pixels behind advertising consent in the CMP
  • 2Deploying Adform via a tag manager without consent-conditional triggers

Compliance considerations

Adform is a registered IAB TCF vendor (ID 50). It processes data for ad serving, frequency capping, audience segmentation, and conversion attribution. All tracking requires advertising consent under ePrivacy and GDPR.

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