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ConsentMark
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Adjust logo
AdvertisingHigh complexity

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by adjust

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Sets cookies
No
Sends PII
No
Cross-site tracking
Yes
Consent required
Advertising / Marketing

Overview

Mobile measurement and attribution platform owned by AppLovin. Tracks app installs, in-app events, and marketing campaign performance across mobile advertising networks. Used for mobile attribution, fraud prevention, and campaign optimisation.

Detection capabilities

Signature count
3
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
3

Common mistakes

  • 1Not requesting ATT permission on iOS before collecting IDFA, leading to zero attribution data
  • 2Failing to configure IP anonymisation for EU users when required by the DPA
  • 3Sending raw user-level data to advertising networks without consent for cross-network attribution

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