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ConsentMark
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A
Marketing AutomationMedium complexity

ActiveCampaign

by activecampaign

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Sets cookies
Yes
Sends PII
Yes
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
ac_enable_tracking

Overview

Marketing automation, email and small-business CRM platform. Site Tracking attributes web behaviour to contact records via the trackcmp.net endpoint, enabling behaviour-triggered email automations.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
20 KB
Requests per page
1

Common mistakes

  • 1Firing ActiveCampaign Site Tracking before marketing consent
  • 2Passing visitor email to AC before marketing consent is captured against that profile

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Customer.io

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