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ConsentMark
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Braze logo
Marketing AutomationMedium complexity

Braze

by braze

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Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
ab.storage.deviceIdab.storage.userIdab.storage.sessionId

Overview

Customer engagement platform for cross-channel messaging including push notifications, email, in-app messages, and SMS. Collects user behaviour data to power personalised marketing campaigns and customer journey orchestration.

Detection capabilities

Signature count
2
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
40 KB
Requests per page
2

Common mistakes

  • 1Initialising the Braze SDK and collecting behavioural data before marketing consent is obtained
  • 2Not configuring EU data residency, resulting in user data being processed in the US by default
  • 3Sending push notifications without separate opt-in, conflating analytics consent with marketing consent

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