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ConsentMark
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Marketing AutomationMedium complexity

Attentive

by attentive

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Sets cookies
Yes
Sends PII
Yes
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
__attentive_id

Overview

SMS-led marketing platform popular with US D2C retailers. Captures phone (and email) via two-step opt-in flows and attributes web behaviour to SMS subscribers for behavioural messaging campaigns.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
50 KB
Requests per page
2

Common mistakes

  • 1Firing the Attentive Web SDK before marketing consent
  • 2Collecting phone via Attentive's two-step opt-in without recording the SMS consent timestamp + source in the consent ledger

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