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ConsentMark
Free Scan
C
Marketing AutomationMedium complexity

Customer.io

by customer-io

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Sends PII
Yes
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
_cio_visitor_id

Overview

Behavioural messaging platform for product-led growth and lifecycle marketing. Tracks web and product events server- or client-side, then triggers email / SMS / push automations against identified profiles. EU data-residency available.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
35 KB
Requests per page
2

Common mistakes

  • 1Firing the Customer.io JS tracker before marketing consent
  • 2Calling _cio.identify with email/user_id before marketing consent is captured

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