Overview
Adobe Audience Manager (AAM) is a data management platform that builds audience profiles by collecting and segmenting visitor data across sites. It uses demdex.net domains for data collection, visitor ID synchronisation, and audience segment delivery. AAM enables cross-site tracking and feeds audience data to advertising platforms.
Detection capabilities
- Signature count
- 4
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 3
Common mistakes
- 1Failing to recognise demdex.net as Adobe infrastructure - partner-specific subdomains (e.g. telecomitalia.demdex.net) obscure the connection to Adobe
- 2Not including Audience Manager in the cookie declaration because it fires via server-side integration with Adobe Analytics or Adobe Target
- 3Treating Audience Manager as analytics when it is primarily used for cross-site audience segmentation and ad targeting, requiring advertising consent
- 4Not blocking demdex.net in the CMP because Adobe Analytics is allowed, without realising that the Audience Manager integration adds cross-site tracking capabilities
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