Overview
AdRoll is NextRoll's advertising platform for retargeting and display. Its pixel records page views and conversions on advertiser sites to build audiences, and synchronises its identifier with partner platforms through cookie-sync redirects.
Detection capabilities
- Signature count
- 2
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 10
Common mistakes
- 1Loading the AdRoll pixel (roundtrip.js) before advertising consent - the loader calls d.adroll.com and sets __ar_v4 and __adroll_fpc on the site's own domain
- 2Treating the d.adroll.com/cm/<partner>/out redirects as part of the pixel rather than as identifier sharing with each named partner, which also needs advertising consent
Related services
Scan your site for AdRoll (NextRoll)
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