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AdvertisingHigh complexity

Appsflyer

by appsflyer

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
No
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing

Overview

Mobile attribution and marketing analytics platform. Measures app installs, in-app events, and marketing ROI across advertising networks. Provides fraud detection, deep linking, and audience segmentation for mobile marketers.

Detection capabilities

Signature count
4
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
3

Common mistakes

  • 1Not implementing ATT consent flow before SDK initialisation on iOS
  • 2Sharing raw install data with advertising networks without verifying consent status
  • 3Failing to configure data residency for EU when required by organisational policy

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