Overview
Deep linking and mobile attribution platform. Provides cross-platform deep links, deferred deep linking, and mobile measurement. Used to attribute app installs and engagement to marketing campaigns.
Detection capabilities
- Signature count
- 2
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Treating all Branch functionality as functional when the attribution component requires advertising consent
- 2Not configuring the SDK to respect ATT status on iOS before collecting IDFA
- 3Failing to disable cross-platform tracking features when consent has not been obtained
Compliance considerations
Collects device identifiers, IP addresses, and referral data for attribution. Deep linking functionality may be considered functional, but attribution and measurement features require advertising consent. Distinguish between deep linking (functional) and attribution (advertising) in consent configuration.
Related services
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