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Branch Io logo
AdvertisingHigh complexity

Branch Io

by branch-io

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
No
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing

Overview

Deep linking and mobile attribution platform. Provides cross-platform deep links, deferred deep linking, and mobile measurement. Used to attribute app installs and engagement to marketing campaigns.

Detection capabilities

Signature count
2
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
2

Common mistakes

  • 1Treating all Branch functionality as functional when the attribution component requires advertising consent
  • 2Not configuring the SDK to respect ATT status on iOS before collecting IDFA
  • 3Failing to disable cross-platform tracking features when consent has not been obtained

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