Overview
Behavioural analytics tag (now part of Medallia since 2019) that collects detailed event-level data and stores it in a managed data warehouse. The combination of granular event capture and long-term warehousing means this tag can accumulate substantial volumes of behavioural data over time. Less commonly encountered than major analytics platforms, so governance teams may lack established review procedures for it.
Detection capabilities
- Signature count
- 2
- Detection methods
- network
- Property types
- hostnamepathname
Performance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Not assessing the breadth of data Cooladata collects - its event-based model can capture detailed behavioural sequences that, in aggregate, constitute personal data profiling
- 2Deploying the tracking script without consent, assuming that lesser-known analytics platforms are lower risk than Google Analytics when the data collection may be equally intrusive
- 3Failing to configure data retention policies in the Cooladata warehouse, allowing behavioural data to accumulate indefinitely
- 4Not including Cooladata in the organisation's cookie audit and consent management because it is less recognisable than mainstream analytics tools
- 5Overlooking the data export and integration features that may send personal data to additional third-party destinations without separate assessment
Compliance considerations
Cooladata's JavaScript tag collects event-based behavioural data and transmits it to Cooladata's managed infrastructure. Under GDPR, this constitutes personal data processing requiring consent, particularly when events capture user interactions that can be linked to individual visitors. Cooladata is an Israeli company; Israel has an EU adequacy decision, which simplifies data transfer compliance for EU organisations, though some processing may also occur in the United States. Organisations should ensure Cooladata is included in their CMP configuration, configure appropriate data retention in the managed warehouse, and assess any integrations or data exports that may introduce additional transfer or processing considerations.
Related services
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