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E
Marketing AutomationHigh complexity

Emarsys

by SAP (Emarsys)

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Sets cookies
Yes
Sends PII
Yes
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
s

Overview

SAP-owned omnichannel marketing automation platform, especially common in retail. The Web Extend tracker (on scarabresearch.com) sends behavioural events to the Emarsys profile for product recommendations and lifecycle automation.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
40 KB
Requests per page
2

Common mistakes

  • 1Firing Emarsys Web Extend before marketing consent
  • 2Allowing the Scarab cookie to be set before consent because the script "doesn't look like Emarsys"

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1 detection signature

Braze

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Brevo

brevo

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1 detection signature

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