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AdvertisingHigh complexity

Equativ

by equativ

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
pid

Overview

French independent ad-tech platform offering SSP, DSP and ad-server capabilities. Rebranded from Smart AdServer in 2023. Operates as an IAB TCF v2 vendor (ID 45) and processes data primarily within the EU.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
30 KB
Requests per page
1

Common mistakes

  • 1Firing Equativ ad calls before advertising consent
  • 2Not disclosing programmatic SSP participation in the privacy notice

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