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ConsentMark
Free Scan
E
AdvertisingHigh complexity

Eyeota

by Eyeota (Dun & Bradstreet)

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Cross-site tracking
Yes
Consent required
Advertising / Marketing

Personal data collection depends on the tag's configuration and the fields sent in each request.

Cookies
mako_uid

Overview

Eyeota is an audience-data marketplace, part of Dun & Bradstreet since 2021. It collects and distributes pseudonymised profile information (cookie IDs, IP-derived location, browsing behaviour) so advertisers can target audience segments.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
1

Common mistakes

  • 1Eyeota usually arrives through another ad platform's cookie-sync chain rather than a direct deployment, so it is missed in tag audits and fires wherever that platform fires
  • 2A match call carrying gdpr=1 with an empty gdpr_consent string is identifier sharing without a consent signal, not a consented request

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