Overview
Google's buy-side programmatic advertising platform (formerly DoubleClick Bid Manager / DBM). Part of the Google Marketing Platform and typically deployed alongside Campaign Manager 360. Fires Floodlight activity tags for conversion measurement, performs cookie matching with RTB partners and builds remarketing audiences via the doubleclick.net cookie footprint.
Detection capabilities
- Signature count
- 1
- Detection methods
- network
- Property types
- hostnamepathname
Consent Mode v2
Consent Mode v2
Google Consent Mode v2 signal requirements for this tag.
analytics_storagenot usedad_storagerequiredad_user_datarequiredad_personalizationrequiredPerformance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Deploying DV360 Floodlight tags without consent - they set third-party cookies and transmit conversion data to Google ad servers
- 2Not integrating DV360 with Consent Mode v2, preventing cookieless conversion modelling when consent is denied
- 3Failing to block DV360 cookie matching (cm.g.doubleclick.net) before consent, which syncs user identifiers with bid-side partners
- 4Overlooking that DV360 is the buy-side counterpart to Campaign Manager and shares the doubleclick.net cookie footprint - both should be disclosed in the cookie notice together
Related services
Scan your site for Google
Run a free ConsentMark scan to see how Google is loading on your site, whether it respects consent, and where governance gaps exist across your wider tag estate.
Start a free scan