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Google Floodlight logo
AdvertisingHigh complexity

Google Floodlight

by google-floodlight

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Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing
Transfer mechanism
EU-US Data Privacy Framework
Cookies
IDEtest_cookie_gcl_dc_gcl_au

Overview

Conversion tracking system within Google Marketing Platform (Campaign Manager 360 / Display & Video 360). Tracks conversions from display and video advertising campaigns using counter and sales tags. Integrates with Google's ad serving infrastructure.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostnamepathname

Consent Mode v2

Consent Mode v2

Google Consent Mode v2 signal requirements for this tag.

analytics_storagenot used
ad_storagerequired
ad_user_datarequired
ad_personalizationnot used

Performance impact

Performance Impact

Requests per page
1

Common mistakes

  • 1Not integrating Floodlight with Consent Mode v2, causing conversion data loss or non-compliant firing
  • 2Firing Floodlight tags on sensitive conversion pages without verifying consent status
  • 3Not configuring the correct controller/processor relationship in the Google Ads Data Processing Terms

Compliance considerations

Fires conversion pixels that send data to Google ad servers. Uses DoubleClick cookies for cross-site attribution. Requires explicit advertising consent under GDPR/ePrivacy. Should be integrated with Google Consent Mode v2 to handle consent states. Data is processed by Google as a joint controller or processor depending on the product configuration.

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Adobe Audience Manager

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Amazon Ads

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1 detection signature

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