Overview
Google's enterprise paid search management platform (formerly DoubleClick Search). Part of the Google Marketing Platform and used by advertisers to manage search campaigns across Google Ads, Microsoft Ads, Yahoo! Japan and Baidu from a single console. Fires conversion pixels via www.googleadservices.com and the first-party /pagead/1p-conversion endpoint, and Floodlight activity tags for attribution alongside Campaign Manager 360.
Detection capabilities
- Signature count
- 1
- Detection methods
- network
- Property types
- hostnamepathname
Consent Mode v2
Consent Mode v2
Google Consent Mode v2 signal requirements for this tag.
analytics_storagenot usedad_storagerequiredad_user_datarequiredad_personalizationrequiredPerformance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Deploying the SA360 conversion pixel without Consent Mode v2, causing conversion loss when advertising consent is denied
- 2Not disclosing SA360 in the cookie notice because it is perceived as a Google Ads / Campaign Manager feature rather than a distinct vendor
- 3Firing the SA360 Floodlight activity tag on sensitive conversion pages (e.g. checkout confirmation) without verifying that advertising consent has been granted
- 4Assuming that SA360 only uses first-party cookies when in fact it depends on the shared doubleclick.net third-party cookies (IDE, id) for cross-device attribution
Related services
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