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Google Signals logo
AnalyticsMedium complexity

Google Signals

by google-signals

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Sets cookies
No
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing
Transfer mechanism
EU-US Data Privacy Framework

Overview

Google Analytics feature that enables cross-device reporting and remarketing by linking analytics data with signed-in Google user data. Activates audience building and demographic reporting within Google Analytics.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostnamepathnameparam

Consent Mode v2

Consent Mode v2

Google Consent Mode v2 signal requirements for this tag.

analytics_storagerequired
ad_storagenot used
ad_user_datanot used
ad_personalizationrequired

Performance impact

Performance Impact

Requests per page
1

Common mistakes

  • 1Enabling Google Signals with only analytics consent, when advertising consent is required for remarketing
  • 2Not disclosing cross-device tracking via Google Signals in the privacy notice
  • 3Enabling Signals by default in GA4 without understanding the consent implications

Compliance considerations

When enabled, Google Signals links analytics data to Google account data for signed-in users, enabling cross-device reporting and remarketing audiences. This significantly increases the compliance burden as it enables user-level identification and advertising use of analytics data. Requires advertising consent — not just analytics consent.

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