Overview
Product analytics platform (acquired by Contentsquare in December 2023) that automatically captures all user interactions (clicks, form submissions, page views) without manual event instrumentation. Provides retroactive analysis, session replay, and funnel visualisation.
Detection capabilities
- Signature count
- 1
- Detection methods
- network
- Property types
- hostnamepathname
Performance impact
Performance Impact
- Script size
- 50 KB
- Requests per page
- 1
Common mistakes
- 1Relying on auto-capture without configuring suppression rules, inadvertently collecting sensitive form data
- 2Not reviewing captured data fields to identify unintended personal data collection
- 3Treating Heap as equivalent to explicitly instrumented analytics when its auto-capture collects significantly more data
Compliance considerations
Auto-captures all user interactions by default, which means it collects more data than explicitly instrumented analytics tools. This broad data collection increases privacy risk — sensitive form field values, page content, and user inputs may be captured. Requires analytics consent at minimum. Configure data suppression rules for sensitive elements.
Related services
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