Overview
Inbound marketing, sales, and CRM platform. The tracking code monitors page views, form submissions, and user engagement to power marketing automation, lead scoring, and contact management within the HubSpot CRM.
Detection capabilities
- Signature count
- 3
- Detection methods
- pagenetwork
- Property types
- script_srchostname
Performance impact
Performance Impact
- Script size
- 55 KB
- Requests per page
- 1
Common mistakes
- 1Loading the HubSpot tracking code before consent, which immediately sets tracking cookies
- 2Not enabling EU data residency for organisations processing EU personal data
- 3Conflating form submission consent with consent for the broader behavioural tracking and profiling
Compliance considerations
Sets first-party cookies (__hstc, hubspotutk, __hssc, __hssrc) to track visitors across sessions and identify returning contacts. The tracking script monitors page views and links them to CRM contact records when forms are submitted. Marketing consent is required for the tracking and identification functionality. HubSpot offers EU data residency (AWS Frankfurt).
Related services
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