Overview
Partnership and affiliate marketing platform. Tracks referrals, conversions, and commissions across affiliate, influencer, and partnership channels. Provides attribution and payment management for partner programmes.
Detection capabilities
- Signature count
- 2
- Detection methods
- network
- Property types
- hostname
Performance impact
Performance Impact
- Requests per page
- 2
Common mistakes
- 1Firing Impact conversion tags without advertising consent on order confirmation pages
- 2Transmitting detailed customer data beyond what is needed for partner attribution
- 3Not disclosing affiliate/partnership tracking as a separate purpose in the privacy notice
Compliance considerations
Sets cookies and fires conversion pixels to attribute sales and leads to partner referrals. Advertising consent is required as partner tracking involves cross-site user identification. Only share necessary conversion data — avoid transmitting full order details when order value suffices.
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