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ConsentMark
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I
AdvertisingHigh complexity

Improve Digital

by Improve Digital (Azerion)

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Cross-site tracking
Yes
Consent required
Advertising / Marketing

Personal data collection depends on the tag's configuration and the fields sent in each request.

Cookies
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Overview

Improve Digital is Azerion's sell-side advertising platform (SSP) for publishers. Its 360yield.com domain serves ad auctions, creatives and tracking, including the Hawk DSP tracker that records events against an auction for campaign measurement.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
1

Common mistakes

  • 1Reading an Improve Digital or Hawk tracker call as part of another vendor's tag - it usually arrives through a programmatic campaign's creative or pixel rather than a direct deployment, so it is missed in tag audits

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