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Marketing AutomationMedium complexity

Iterable

by iterable

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Sets cookies
Yes
Sends PII
Yes
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
_iterableEmail

Overview

Cross-channel marketing platform supporting email, SMS, push, in-app and web messaging. Profiles are keyed by email (or a hashed-email userIdentifier) and Iterable's web SDK persists this identifier client-side for cross-session attribution.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
40 KB
Requests per page
2

Common mistakes

  • 1Initialising the Iterable Web SDK with an identified email before marketing consent
  • 2Failing to wire the Iterable signOut to the CMP withdrawal event so the profile is cleared on consent revocation

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