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Klaviyo logo
Marketing AutomationMedium complexity

Klaviyo

by klaviyo

All product names, logos, and trademarks are the property of their respective owners. Their inclusion here is for identification purposes only and does not imply endorsement by Obscurity Ltd.

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
__kla_id

Overview

Email and SMS marketing platform for ecommerce. Collects customer behaviour data, purchase history, and browsing activity to power personalised marketing automation, segmentation, and campaign targeting.

Detection capabilities

Signature count
2
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
55 KB
Requests per page
2

Common mistakes

  • 1Loading the Klaviyo tracking snippet before marketing consent, which begins behavioural profiling immediately
  • 2Not separating email marketing consent from on-site behavioural tracking consent
  • 3Syncing full customer purchase history to Klaviyo without verifying the data minimisation principle

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