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M
Marketing AutomationMedium complexity

Mailchimp

by mailchimp

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Sets cookies
Yes
Sends PII
Yes
Cross-site tracking
No
Consent required
Advertising / Marketing
Cookies
_mcid

Overview

Email marketing and audience-management platform owned by Intuit. The Connected Sites tracking pixel attributes web behaviour to subscribed audiences and powers abandoned-cart automations.

Detection capabilities

Signature count
1
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Script size
30 KB
Requests per page
1

Common mistakes

  • 1Firing Mailchimp Connected Sites pixel before marketing consent
  • 2Passing identified email to Mailchimp before recording marketing consent for that profile

Scan your site for mailchimp

Run a free ConsentMark scan to see how mailchimp is loading on your site, whether it respects consent, and where governance gaps exist across your wider tag estate.

Start a free scan