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AdvertisingHigh complexity

OpenAI Ads Measurement Pixel

by OpenAI Ads (ChatGPT)

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Sets cookies
Yes
Cross-site tracking
Yes
Consent required
Advertising / Marketing

Personal data collection depends on the tag's configuration and the fields sent in each request.

Cookies
__oppref__obref

Overview

OpenAI's Measurement Pixel (oaiq) for ChatGPT ads. A base snippet loads the SDK from bzrcdn.openai.com, fetches the pixel's configuration and sends page views and named conversion events to bzr.openai.com, attributing them to a ChatGPT ad click through the oppref landing parameter.

Detection capabilities

Signature count
2
Detection methods
network
Property types
hostname

Performance impact

Performance Impact

Requests per page
3

Common mistakes

  • 1Loading oaiq.min.js before advertising consent without calling oaiq("consent", false) first - the pixel then sends measurement events and sets __obref on the first page view
  • 2Treating the ChatGPT ads pixel as analytics because it has no ad on the page - it is conversion measurement for an advertising platform and needs advertising consent

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